Last Sunday (1.24), well-knownBelgian chocolate brand GodivaAnnounced that the company is cutting its North American business and plans to关闭Or sold in the U.S. and CanadaAll 128 physical stores.
According to media reports, during the epidemic, on the one hand, there were fewer tourists, and on the other hand, people gathering celebration activities were cancelled.SalesWas greatly affected.This business adjustmentNorth America only, Godiva’s offline stores in the Middle East, Europe and China will continue to operate.Currently, Godiva isMore than 100 countries around the worldThere are more than 5000 stores.
According to the data given by the media, during the epidemic,North American chocolate sales have been growing. In 2020, Americans spent nearly $150 billion on chocolate, an increase of 2019% over 5, while Canadians spent slightly more than $20 billion, an increase of 7%.Consumers’ buying habits have also changed a lot, The person in charge of Godiva also stated that theirOnline orders have indeed increased.
But this can't alleviate the impact of offline stores, closing the store seems to be a foregone conclusion!CEO Nurtac Afridi said in a statement: "We have always focused on the needs of consumers and the way they want to experience our brand, which is why we made this decision."
In 2019, Godiva opened the first cafe restaurant in the United States in New York, selling specialty sweets, chocolates, and simple meals such as drinks and salad bread.At the time, Godiva planned to open 2,000 restaurants in the next six years.Recently due to the impact of the epidemic, this plan has to be shelved.
Godiva's dessertsWill still be sold on the official website, And will continue to be sold in the stores of cooperative distributors in North America. That is to say, if a North American partner wants to eat his chocolates or buy gifts for friends, they can still order online.However, as soon as the news came out, the foodies were most reluctant to be the shopSoft serve ice creamLa.
I’m tired from walking around the mall with my sister, walk into Godiva to buy a double ice cream, pack two chocolates and go home as a snack. When the shop is not busy, the clerk will give you oneNew taste taste.And his familyStrawberry ChocolateFresh and sweet strawberries are paired with fragrant chocolate on the outside. It is juicy and sweet in one bite. It is a common memory of many North American students.
Image source fleurdelondres.com
Fortunately, when you want to eat chocolate or pick a gift for your friend, you can also order it online; packed Godiva chocolates are also available in major supermarkets;Strawberry chocolate can also be ordered online on the official websiteOh!As for the ice cream we all love, we can only eat it when we return home.
