Last Thursday (October 10), the American Dream Mall in New Jersey reopened.This is the first time the square has reopened since it closed due to the epidemic in March this year.
The American Dream Shopping Plaza in East Rutherford occupies approximately600 square feet,ratioTwo "Bird's Nest" StadiumEven bigger, yesXNUMX/XNUMX of the total area of the Metropolitan Museum.The square is plannedPhase IV opened, The first two phases opened in October and December last year.This reopening is also limited to some merchants. Among the 300 stores involved in the original plan, only a few dozen have participated in this reopening.As New Jersey still strictly limits the number of people dining indoors, the restaurants in the shopping plaza are still months away from reopening.
Top indoor entertainment facilities
The parent company of American Dream, Canada's Triple Five, hopes to rely on the entertainment facilities in the square to attract customers.The entertainment facilities in the square createdMany world firsts :
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The world's first DreamWorks themed indoor water park, There areThe world's highest indoor slideAndThe world's largest indoor wave pool;
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Big Snow, the first indoor ski trail in North America, The longest slide is 300 meters long, the vertical height of the slide is 49 meters, there are a total of four groups of cableways to assist skiers in climbing;
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Nickelodeon Universe Theme ParkSpongeBob theme roller coasterSpongeBob SquarePants Rock Bottom Plunge, Under the roller coasterThe fall angle reached 97° more than vertical, which wasThe steepest vertical roller coaster in the world;
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Another roller coaster in the same playgroundFairly Odd Coaster, ThenThe world's first spiral roller coaster.
In addition, this reopening is alsoBuilt according to the standard stadium size of the International Hockey LeagueIndoor skating rinkThe Rink.
Other recreational facilities that were originally planned include:
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A familyLego Discovery Center
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The world's largest aquarium brand Sea Life, Will be opened in American DreamFirst in New Jersey and New YorkSea Life Aquarium
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First in East AmericaKidzania children's playground
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Up to 72 meters,You can see the entire New York City from a distanceOfFerris wheel
These entertainment facilities have postponed their opening hours until a few months later.
Many Chinese restaurants settle in
In the American Dream Shopping Plaza, in addition to entertainment and leisure,DiningIt is also indispensable.
In the "Dream East" Asian dining area, there areLittle SheepThere are delicious Chinese food such as Sichuan cuisine, Sichuan cuisine, and Asian cuisines such as Otoya.
For desserts, the popular Lady M and the well-knownXu LiushanCan be found in the square.
Profit prospects should not be blindly optimistic
Richard Ybarra, the vice chairman of the American Dream's retail department, said that it is a major challenge to ensure the profitability of the malls and at the same time adapt to changing epidemic prevention guidelines at a time when the epidemic is so severe.
Chris Mortensen, director of entertainment facilities, also revealed that when the water park reopened last Thursday, the park took full account of safety issues and controlled the number of people entering the surf pool to 25% or less of the maximum capacity.
Neil Saunders of GlobalData, a data research company, is cautiously optimistic about whether the American Dream Mall can attract enough customers.He believes that in the short term, due to the epidemic, the profit of the American Dream should be lower than expected, but this will gradually improve over time.
Neil Saunders said that in the long run, because there are too many shopping malls at the junction of the three states, the American Dream will face fierce competition.Before the outbreak of the epidemic, some retail industry experts predicted that due to the impact of online shopping, there will beNearly a quarterOf shopping malls will be closed by 2022.
Will you go to the reopened "American Dream"?
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