The article is reproduced from the public account

ID: ZHICHINA2017

"It's said that normal people are made of water, but my friends and I are made of bubble tea."

This is the inner monologue of many Zhen Milk fanatics.

In recent years, as the popularity of pearl milk tea continues to heat up, more and more people are concerned about the hidden health problems behind Zhenmilk.

The pearl milk tea on the market in my country (abbreviated as Zhen milk) is generally made by mixing powdered creamer with black tea (or green tea, oolong tea). The powdered creamer has higher calories and contains trans fatty acids; while the pearls made from tapioca powder also It has very high calories; at the same time, in order to maintain the flavor, a lot of sugar needs to be added to the milk...

In 2017, the test personnel of Shanghai Consumer Protection CommitteeA total of 27 pieces of milk tea were purchased from 51 milk tea shops (including Hey Tea, A Little Bit, COCO, etc.).Sugar, fat, trans fatty acid, etc.Perform testing.

The rule of choice is mainly to buy the best-selling milk tea in each store, including a normal sweetness and a sugar-free or least sugary one, and no ice is added.

The results of the test found that all samples declared to be sugar-free had sugar content.

Among them, a cup of milk tea with the highest fat content can provide 41g of fat, which is more than 2/3 of the recommended daily fat intake for adults, while the recommended daily fat intake for adults is less than 60g.

According to the recommended daily intake of 8400kJ for adults, the highest-energy cup of milk tea can provide 1/3 of the energy required for the whole day.

△Data source: Shanghai Consumer Protection Commission

In fact, everyone knows that there are many health risks behind a cup of bubble tea. However, this cannot stop people from becoming addicted to it!

△Netizens spoof 1:Dian (chain Zhendai brand) drug rehabilitation center

Uranus superstar Jay Chou is unwilling to give up his favorite milk, even if he is spit out.

A brother of Pili puppet show, even if he loses his mind, he never forgets bubble tea...

The song "The Legend of the Fei Zhai Qun Xia" recently released by the Shanghai Rainbow Chorus has the scene of Fei Zhai going to the milk tea shop in the lyrics.

And pearl milk tea is also rushed out of the country,In the variety show "Chinese Restaurant Season XNUMX", Su Youpeng brought Brown Sugar Zhen Milk to the Chinese restaurant in the French town of Colmar.

During the 2016 election, former US Secretary of State Hillary Clinton, in order to gain the support of Asian citizens in New York City, she also tasted bubble tea while visiting Queens.

△Picture Source: Phoenix Network

Nowadays, Bubble tea (Pearl milk tea) has become one of the representatives of Chinese drinks.

This tea beverage, invented in the 1980s, was born in a bubble black tea shop in Taiwan.In the early days, it was emphasized that milk tea must be freshly shaken, and then the boiled "fenyuan" (pearl) was added to the fragrant milk tea.

There are two time-honored milk tea shops in Taiwan claiming to be the inventor of bubble milk tea, one is the Hanlin Teahouse in Tainan, the other is Taichung SpringWater hall.

Hanlin Teahouse claimed that the founder, Mr. Tu Zonghe, was inspired by the white powder balls sold by vendors in the Yamuliao market in 1986. He cooked the bought powder balls and added them to milk tea. They found that the taste was very good. The first cup of bubble tea.

The original pink circle was white and looked like a pearl, so it was named "Pearl Milk Tea"Afterwards, the powder rounds were boiled with brown sugar to become the common black pearls.

Up to now, you can still buy black and white pearls in the store of Hanlin Teahouse.

 

Chunshuitang, a cold tea specialty store founded in 1983, claimed that its female employee, Lin Xiuhui, invented the first cup of bubble milk tea in 1987 by fusing and blending the dough with ice milk and black tea.

The ingredients added at that time were fruits, syrup, sweet potato and noodles.

In order to argue over who invented the bubble tea, Hanlin Teahouse and Chunshuitang filed a lawsuit against each other in Taiwanese courts, and because neither of these two stores have applied for a patent or trademark, the bubble tea has been promoted by more tea brands and become The most representative beverage of Taiwan and even Chinese.

 

△Chunshuitang Store

There was only one name for early bubble tea.

In 1988, a hawker called "Grasshopper" on Haian Road in Tainan City, inspired by the actress at the time, Ye Zimei, changed the name Dafenyuanzhen milk, which was two to three times larger than the regular one.'. Later, in Taiwan, the saying that "Bobba" refers to the big pink circle and "Pearl" refers to the small pink circle gradually emerged.

 

In the early 90s, bubble tea gradually appeared on the menu of bubble tea shops.

Since the bubble tea shop was in Taiwan at that time, it was a popular place for office workers to discuss business and meet with students, so bubble tea became popular among students.

△Taiwan old-fashioned bubble tea shop

Then, vendors of bubble milk tea gradually appeared in areas near schools, dense tuition classes, and night markets. 

△Treasure milk stalls in Taiwan's night market

In the late 90s, some companies introduced "automatic sealing machines" to replace traditional cup lids. Many new investors, such as Leli Cup, Leisure Station, Kuai Ke Li, etc., have adopted automatic sealing machines to expand the business of chain takeaway beverage stores.

Since then, take-out bubble tea shops have become the mainstream, and because of the participation of chain stores, merchants have begun to expand bubble tea to Hong Kong and the mainland, and even the world.

Pearl milk tea entered Hong Kong and the Mainland in the 90s, and its popularity has remained unabated. It is actually a brand upgrade that revolves around people's consumption patterns and concepts.

People first came into contact with a cup of powdered milk tea for a few yuan on the street. There is no obvious difference in the products, and they are basically brewed with powders of various flavors.

This kind of pearl coconut milk tea brewed with various seasoning powders is a collective childhood memory of 8090.

 △ "Youlemei" powdered milk endorsed by Jay Chou

Later, chain brands such as Happy Lemon, CoCo Duke, Dacus and Gongcha gradually appeared.

This kind of milk tea shops are generally opened in densely populated streets or shopping malls, with high production efficiency, stable taste, and the taste and choice are much better than the previous powdered milk tea, and the price is moderate, so the business is also relatively hot.

Nowadays, personalized milk tea shops represented by Xiaodian, Tianming Rencha, Yifang, etc. emphasize the use of fresh tea (oolong tea, green tea, etc.) and sugar brewing, which are becoming more refined.Consumers can choose different tea bases and ingredients, freely DIY a cup of personalized drinks.

A seemingly simple menu can change dozens of different combinations, which is in line with the current young consumers' pursuit of fresh consumption.

 △ "A little bit" menu

The super hot dirty tea (brown sugar pearl + fresh milk) in the past two years can be regarded as a member of the Zhenmilk family. It pays more attention to the freshness and taste of the raw materials. Freshly boiled brown sugar pearls are used with fresh milk.

Brands such as Hey Tea, Lujiaoxiang, Huotang and Zhenzhu Dandan can be said to be popular across the Taiwan Strait. If you don’t wait for an hour or two, you will be embarrassed to say that you have kept up with the food trend.

△Picture Source: Hi Tea

△Image source: INS

The popularity of bubble tea in China is due to the fact that its business model meets the consumption needs of the people. In foreign countries, the consumer trend of bubble tea is actually hidden behind the culture.

△Source of global bubble tea sales: Allied Market Research

When many Chinese see bubble tea shops abroad, they will remember the taste of their hometown and feel a sense of belonging.

Nowadays, bubble milk tea is more particular about tea selection, and has a deep connection with Chinese tea culture. For foreigners, drinking bubble milk tea seems to be a way to experience Eastern culture.

Moreover, merchants actively understand the food customs of various places, use their own creativity and marketing techniques to create a beautiful image of bubble milk tea, integrate into the local food culture, select local raw materials, and make bubble milk tea change from a localization to a global drink.

 △ "Sunrise Chata", a rare milk brand specializing in overseas markets

 △ "Spring Water Hall" Daikanyama Store, Japan

In addition to the promotion of the industry, media reports have also become an important factor in the internationalization of bubble tea.

In 2017, The New York Times gave a detailed introduction to the history of bubble tea, how to order it, and emphasized that bubble tea has been in the United States for decades, but the popularity of new-style milk tea chains is a surprise in recent years. .

Although many test reports say that bubble tea is "toxic," it still cannot shake its position in the Chinese beverage industry.

Even people have been crazy about it, and they have developed various kinds of milk products, such as pearl milk tea ice cream, pearl milk tea cake, pearl milk tea shaved ice, pearl milk tea muffins, pearl milk tea bread...

Finally, I just want to say:

Cheers to our precious milk friendship!

△Picture Source: Hi Tea

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