TikTok, the enthusiastic overseas version of Douyin.

On this active platform with more than 10 billion users, food is naturally an indispensable part. Among them, the spread of recipes is faster than the super virus, and the influence is huge.

No, the short cooking videos posted by TikTok bloggers directly led to a serious shortage of specific ingredients in grocery stores and supermarkets during the Christmas period.

A large number of online fans enjoyed the try-and-true surprises and deliciousness; while offline people who were preparing to buy food for the holidays began to face the irritation and embarrassment that there was no food to buy.

Emily Mariko, a Japanese food blogger from California, is probably one of the first "initiators" to bring Internet celebrity recipes to fire on TikToK.The practice shown in the video is like this:

1. Chop the cooked salmon

2. Put some leftover sushi rice

3. Add a piece of ice (???? What operation?)

4. Cover it with baking grease paper and put it in the microwave for 90 seconds

5. Pour soy sauce, salad dressing and mayonnaise, mix for a while, wrap with seaweed and eat

This one-minute recipe video quickly surpassed 690 million views. Two of the highlights are the ice cubes that will not melt during heating but will only play a role in moisturizing, and the blogger’s A dance during the waiting period.

This is not the point. The point is that within 5 days after the video was released, the search trend for mayonnaise on the Internet quadrupled, and the mayonnaise on Wal-Mart began to be out of stock.As mayonnaise, it probably has never enjoyed the honor of being so popular.

For social media like TikTok, the spread of food trends is as fast as the speed of light, which is nothing new.The food trend after the epidemic is actually completely different from the past. Now the meals cooked at home are usually cooked by themselves, and young people are also starting to go to the kitchen.

The more readily available ingredients and seasonings, the easier it is to use; the simpler the quick recipe, the friendlier it is, even if it is a kitchen novice with very limited cooking experience, after watching a one-minute video, you can draw a gourd Do it.What is the technique?Don't know, it's not important.

So what kind of recipe will make the ingredients sold out?Let's start with the elementary rank.

Corn "spare ribs", the most common corn is all four. After seasoning, it is put into the air fryer, and it is eaten right out of the pot. The grains are fragrant.

Accordion potatoes, the cool point is the cucumber-style cutting method, then put on a bamboo stick, and bake it for 45 minutes.Take it out and take a look, wow, whirlwind baked potatoes!

Pickled garlic, peeled garlic, put it in a mason jar filled with sugar, vinegar, and salt, and pickled for 5-7 days, it becomes pickled garlic-isn't this laba garlic? !I left a message for the blogger and taught me some tips to make garlic green.

Entering the stage, Oreo Sushi.Separate the Oreo biscuits and crush them, then pour them back into a bowl and add milk, stir and thicken and start rolling.Not to mention, it really looks like sushi.

There is also the air fryer Oreo, which feels Oreo can do everything.

The high-end one is a bit outrageous, "Snickles", a Snickles chocolate bar sandwiched between two pickles.

There is also Chuanbei Loquat Cream Iced Milk Tea. The blogger said that drinking this during the new crown will make you addicted and relieve your cough. It kills two birds with one stone!

Huoeryou is realizing, and TikTok has started a new plan, which is to launch a virtual restaurant for Internet celebrities with take-out services only in the United States.In March of next year, whether you like TikTok or not, you will be able to see the "TikTok Kitchen" brand it launched.

According to the plan, about 300 online restaurants will be launched nationwide at the beginning, and there will be more than 2022 stores by the end of 1000. TikTok bloggers will also get a sales share from it. As partners, they occupy an important position in the entire relationship.

It seems that this is basically the profit model of creators on the tubing.Dear food bloggers on Weibo and Xiaohongshu, hurry up to distribute content on TikTok. The better you are, the more you make money.

So, what will be on the menu?Of course it is the most popular food style on TikTok.In the first menu, there will definitely be grilled feta pasta, burgers, corn ribs and pasta.I just don’t know, how long will it take for the takeout to be delivered to the customer after the order is placed?

Writer | Jane