At the top of the American fast food chain,sandwichIs the boss forever.And the reason it is the boss is becauseCan clip everythingAnd alsoA battleground for catering giants.especiallyChicken sandwich, Can be said to be popular in the United States,Crispy and spicyThese are the two key words that win over consumers.
Image source unsplash@devinnn_b
Last December,Popeyes,Chick-fil-A和Wendy'sThree, just staged a three-nation romance of fried chicken sandwiches. The competition was fierce; and the smoke of this war had not cleared yet, two more well-known brands came to join in:McDonald's和Shack Shack.In this way, the "Hundred Regiments Battle" in the world of fried chicken sandwiches is about to fight!
This Monday, the big fast food chainMcDonald's officially announcedAnd they will be at2 month from 24Officially launchedThree chicken sandwiches.Can you get close to the spicy chicken drumstick at the Golden Arch?
The three chicken sandwiches are: Crispy Chicken Sandwich with rolled fries and kimchi; Spicy Chicken Sandwich with chili sauce and kimchi; and a deluxe version of chicken sandwich with mayonnaise, chopped lettuce and romaine tomato.
The launch of three models at once shows that McDonald’s has worked hard and is committed to the market. They believe in these new products.Plus drive thru service and other changes, Which can help stores attract more customers during the epidemic.
At the same time, new productsWill not replace the original on the menuMaixiang chicken and signature chicken sandwiches, but judging from the photos currently released, the new sandwiches do look more generous.
Image source FOX NEWS
Immediately after this Tuesday,Shake ShackThis internet celebrity burger chain also officially announced its upcoming launchKorean Fried Chicken Sandwich和Fried Chicken Nuggets with Korean Spicy Sauce.Speaking of this hot sauce, we may not be familiar with it. It is the most common red chili sauce with similar taste to Korean kimchi/bibimbap, which has a very Goryeo flavor.
It is said that the fried chicken sandwich has crispy chicken, spicy and sweet Korean chili sauce, roasted sesame seeds and kimchi cabbage. The price is$7.19.The fried chicken nuggets are made of white chicken breasts. There are 6 and 10 in a box. The prices are respectively$5.19和$7.19.
Oh yes, there is also a supporting packageBrown Sugar Vanilla Milkshake, Using real brown sugar, with a rich caramel flavor and smoky flavor.This is eating chicken with spicy sauce, drinking brown sugar milk,The feeling of traveling back to Asia in one secondIt's up.
KFC followed popeyes last year and announced that it would launch a chicken sandwich. Today (January 1) is the day when it officially launched in some stores.
It seems that KFC is also "sincere" this time.A $3.99 sandwich has 1/4 pound of crispy chicken.
The first wave of preheating is scheduled for stores in San Francisco, Seattle, Chicago, Kansas City, Louisville, Portland, Oregon, St. Louis, Sacramento, and Tulsa, Oklahoma, which can be found on the KFC website Which stores sell it. At the end of February, it will be launched in the United States one after another.
So the question is, why is the chicken sandwich now the focus?
For decades,BurgerIn fact, it has always been the first choice for American fast food menus.Eating burgers was once the first established behavior in American food and beverage consumption.But according to a survey conducted by the market research company NPD Group, the popularity of chicken sandwiches among consumers,Has started faster than Hamburg, Especially from 2019.