When I swiped my phone these past two days, I suddenly saw this news:
Minimalist daily necessities brand from JapanMuji's U.S. subsidiary has applied for bankruptcy protection in accordance with Chapter 1 of the US Bankruptcy Law, With a total debt of $6400 million, became one of the 110 companies that filed for bankruptcy in the United States this year due to the New Crown Outbreak.
what? Can't even bear MUJI?
Muji: a pioneer of minimalism
When it comes to "minimalism" or "cold sex," many people's first reaction is MUJI. "MUJI" means a good product without a brand logo in Japanese,Advocating a natural, simple and rustic lifestyle. When entering the MUJI store, you can hardly see the bright colors. The main colors of most products are low-saturation white, beige, brown, blue or black.
Therefore, one of the biggest features of MUJI is its minimalism. Not only have all its products been trademarked, but its design is simple. At the same time, in order to protect the environment and health, MUJI stipulates that PVC, Teflon and other materials should not be used. The main thing is: parity!
Have you ever bought a muji that can be stuck in a super comfortable lazy sofa?
Or a U-shaped pillow for long distance?
Not to mention MUJI and all kinds of delicious and high-value snacks, the matcha chocolate with strawberry filling is really sweet!
Marshmallows that once dominated MUJI snacks
There are also various cookies and chocolate
In those years, Amway also had portable eyelash curlers, water emulsion, aromatherapy
There are various neutral pens with custom colors?
Why did MUJI go bankrupt?
Why has MUJI spread all over Asia since Japan? Why can't it be sustained in the US?
In an official statement issued by the MUJI U.S. subsidiary, it stated thatThe company will reorganize its business within 180 days and, while closing non-profit shops, carry out full operations, including offline and onlineThe market in other regions will not be affected temporarily. Since the outbreak of the new crown epidemic in the United States in mid-March,A total of 19 MUJI stores in the United States have been closed,Mainly because of high rents and other cost damage, the business was difficult under the blow of the epidemic.
Matasuzaki, President of MUJI, emphasized that MUJI entered the US market in 2007 and is considered to be"The cornerstone of brand name recognition". However, MUJI struggled to survive because logistics restrictions hindered import clearance. In addition, due to the long distance between its production area and the states, the cost has soared. In order to maintain the selling price, it has to reduce the supply of products to reduce the cost of imports.
Unexpectedly, the previous rhetoric, only a piece of paper for bankruptcy protection is left in the end. In 2020, I hope that enterprises will support it 💪
https://www.cnn.com/2020/07/10/business/muji-us-files-bankruptcy/index.html
https://www.forbes.com/sites/tiffanylung/2020/07/12/beyond-the-pandemic-why-muji-failed-to-survive-in-the-us/#6fb407ad6d2c
https://www.bloomberg.com/news/articles/2020-07-10/muji-u-s-a-files-for-chapter-11-citing-pandemic-shutdowns
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