Who do you think of?

Long Horn Steakhouse?

Ruth's Chris?

No no no, as the so-called "feng shui turns around",

Now these stores have to stand aside!

now sit onThe top spot in the American steak industryWhat is-

不仅High cost performance, "bold and unrestrained" service,

still capable"whole life", with fans all over the place,

Become in one fell swoop美国maximumsteak chain.

well, it's veryTEXAS!

This year is Texas Roadhouse 30th Year, the momentum remains unabated, and the currentAlready in 50 States and 10 CountriesMore than 697 branches.

According to Brand Finance’s most recent annual report on restaurant brands,Texas Roadhouse's brand value will increase by 2023% in 56 to approximately $23 billion.

This makes it the mostNo. XNUMX in growth rate, even beating well-known chains such as Popeyes and Burger King.

Texas Roadhouse has quietly become the leader in the steak industry. What kind of traffic code does it have?

01

 Cheap big bowl, small profits but quick turnover 

This is actually the key to the success of Texas Roadhouse. After all, the price is too high to discourage many people.

And Texas Roadhouse, with its beautiful prices, allows most people to come into the store happily.

sometimes,The price of his steak is even lower than the market price, a proper "model of conscience in the industry"!

While doing so cuts into profits, Texas Roadhouse isGuaranteed high passenger flow.

Some analysts predict that restaurant traffic will experience negative growth this year, and Texas Roadhouse slapped them in the face with practical actions:

this yearaverage trafficstill much more than ever, an increase of 10% year-on-year.

Texas Roadhouse alsoFocus on earning money on other businesses, which makes itContinued growth in sales while keeping prices low.

Last month, Texas Roadhouse announced that its average weekly sales reached 146,000 USDrecord high, Same-store sales also increased by 15.8% over the same period.

02

 Roadhouse Pay feels great 

Speaking of other businesses at Texas Roadhouse,Roadhouse Pay It is one of them.

This is aA smarter way to pay, customers can pay via tablet,After paying, you can directly "slip",Round table time can be shortened by a full five minutes.

This method of payment is also given to waiterssave more time, to pay attention to the dining needs of customers.All in all, a plus for the dining experience!

Roadhouse Pay saves time and effort,And even more money:The system will prompt the customer to pay a 20% tip, if paid in this way,Tip will be about 3% higher.

Roadhouse Pay can also be used to look up, buy gift cards, play games (also for a fee), and sign up for Texas Roadhouse's VIP club.

In a word, it is good to say it when you use it√

03

 Intimate service, but also to pay 

Texas Roadhouse has a strict rule that all waiters must provide customers with "intimate service" when ordering:

Ask about order requirements in detail, such as "how do you want your steak cooked" "do you want cooked mushrooms and onions" "do you want baked potatoes with cheese, bacon, sour cream" and so on.

becauseEach such small request adds a little bit to the price.Little things add up, and a big order was born...

Even if everyone's needs are not great, imagine that each store will receive 5,000+ customers, sold 300,000+ meals, if each share increases a little bit, the final profit is also very considerable!

04

 Recruit more employees, the more the better 

Although supported by technical means such as Roadhouse Pay, the person in charge of Texas Roadhouse pointed out that in order to maintain a considerable passenger flow,The growth of the labor force is still very important.

Excellent and experienced staff canImproved quality of work can increase productivity, thus making the passenger flow up+++

05

 Abnormal working atmosphere 

Texas Roadhouse is known for itsLively and fun atmosphereFamous, such as every employee can not escape"Line Dance", as long as the music sounds, you have to "live"!

besides dancing and everyday"smiling service", Texas Roadhouse also has a regular "program".

If you are a customer who comes here for the first time, you will hear a passage from the waiter"Guankou" opening remarks :

"Hello and welcome to Texas Roadhouse, where we offer premium hand-cut steaks, award-winning ribs, and..."

All in all, the working atmosphere here is not bad.

According to reports, from CEOs to dishwashers,Texas Roadhouse late founder Kent Taylor All had conversations with them, a tradition that continues even today.

all are called"Roadies", everyone is a part of Texas Roadhouse.

(For the story of founder Kent Taylor, please click here)

06

 Open branches and leaves, "dry" is just one word!

Texas Roadhouse is also very bold in expanding its "territory" and opening branches.

As of December 2022, the company has operated 652 Texas Roadhouse restaurants, along with 33 Bubba's and dozens of Jaggers.

Texas Roadhouse announced a "small goal" in October 2021——Opened to 900 branches.

Initially, Texas Roadhouse focused on medium-sized cities, but in recent years has gradually entered smaller cities, and the results are also very good.

It seems that reaching the "small goal" of 900 stores is just around the corner!

  · Captain's broken thoughts · 

Anyway, even with the added bells and whistles, Texas Roadhouse'sThe quality of the food is still in the heart of the team leaderCheap Big Bowl No.1.

Well-fried steak, delicious free buns, and the perfect cinnamon butter...Just thinking about it makes my mouth water!

Even if it sounds like "Kua Kua Qun",

The captain also recognized it today~

So you're at Texas Roadhouse

Have you ordered any amazing items?

Amway to everyone in the comment area!