A letter to old and new guests in Jincheng,

Good exhibition!

Years, this thing seems to be slowly,

It really can't stand the count!(But you must read this letter patiently today. We, who never discount, have brought the strongest discount in history. The good shows are all behind. I regretted that I missed it for a whole year~!!)

This is not, an accident,

In Jincheng, from a small restaurant on Valley Avenue in 2014,

Already accompanied"you"Seven years have passed.

In seven years, we drove to Irvine, drove to West LA,

Ushered and sent all the way,

Witnessed and participated in many, many"you"Important moments of life.

Someone brought their parents to search for "authentic hometown flavor" as soon as they got off the plane and arrived at school."you".

There are people who have gone from studying to work, even getting married, and having children."you".

There are also following the development trajectory of Jinchengli, moving from the first store to the second store, and then to the third store, radiating in all directions"you".

There are also those who have the courage to try the "new taste" and have lived here for decades who can't get rid of it."you".

Some came to Los Angeles from all over the world, and were brought by local friends to cheat them in."you".

Of course there are also different skin colors, different ethnicities and different tastes"you".

Thanks countless"you"Companionship,

In the past 7 years of wind and rain, a beautiful rainbow hung in the sky in Jincheng.

Love ❤️ for every one"you".

"7"It's an interesting number, and most of the words that touch it are not so good.People celebrate "paper wedding", "wood wedding", "silver wedding", and "golden wedding", but few people celebrate the "seven-year itch". This time of seven years seems to fit only one word"boil", It is a big hurdle, it has passed, a horse Pingchuan, can't survive, a shot and two breaks.

The seven years in Jincheng can also be considered"Bizarre twists and turns".Taking this opportunity today, we also want to come with you"Remembering bitterness and thinking of sweetness", Let’s talk about these 7 years in Jincheng.

In the first five years of Jincheng, for a new restaurant, it really went very smoothly.

Whether it's the first, second or third store, there are long lines at the store door almost every day as soon as the meal arrives.

This is thanks to the lovely super start-up team in Jincheng,

Today, seven years later, there are some familiar faces, and they are still fighting side by side in Jincheng.

From the first day, we have been together and will never leave.

从Positioning, location, decoration, dishes, service,

A solid foundation was laid from the beginning.

That’s why there are nearly 70 dishes that can’t be counted on the resident menu in Jincheng.

Spicy Spicy Crab, Qili Fragrant Crispy Bone, Bobo Chicken, Tengjiao Fish, Toothpick Lamb, Saliva Chicken, Spicy Hemp Kidney, Spicy Forefoot, Jelly, Cold Noodles, Ice Powder...

Today, 7 years later, they are still as popular as ever, and they are all classics.

Red sofa, bronze soup basin, wooden chopping board, iron plate, porcelain painting, takeaway bag

Today, 7 year later,

Has become"Written the name in Jincheng"Exclusive DNA,

At a glance, you will know that you are in Jincheng.

In order to ensure the most authentic taste,

As early as 2015, it established its own raw material processing base in Jincheng in Chengdu.

Even if the cost rises again and again, in order to maintain this taste,

Persisted for many years"Purchase at origin + primary processing + vacuum sealing + air transportation"

In 5 years, we opened three stores, neither fast nor slow,

From SGV, to Irvine, to West LA,

From rooted in Chinese communities, to emerging communities, to open communities with great integration of various ethnic groups,

We are also bravely taking our steps forward step by step.

This is also due to the fact that there are many"them".

Have been standing by our side,

I have to specifically mention the lovely ones that lead Sichuan Impression in Jincheng to a more inclusive market.Belly of Los Angeles - Jonathan GoldAnd behind himLA TimesLeading and recommending,

They made people of different ethnicities fall in love"New Style Sichuan Flavor" Toothpick lamb, vine pepper fish, bowl chicken,

Fell in loveSichuan Impression.

In 7 years, successively4SelectedLA times "101 BEST RESTAURANTS"

And have been invited to participate in the annual special tasting event many times"FOOD BOWL", "THE TASTE"Produce Sichuan delicacies on site to promote Sichuan food culture.

There are many more likeFood SquadThe same local Chinese media dedicated to promoting Chinese food culture,

Since the beginning of opening, we have been giving us support and recognition,

So that we are attracted by more Chinese living in the U.S.Known and Loved.

Invited to participate"Food Festival", And very honored to be selected as foodies for 2 consecutive yearsFavorite Sichuan cuisine.

Also withMany different industriesOf "they" cooperate,

toDifferent fieldsMade some exploratory attempts

Let everyone change some of the pastThe prejudice of Sichuan cuisine.

I found out that Sichuan cuisine can also be servedmesa.

It turns out that Sichuan cuisine can be the sameDelicious and beautiful.

Also got a lot of everyoneKnown as "them"Love and recognition,

Also inseparable from recent years"Them" that emerged, Delivering food to every guest unimpededAt the door of the house, on the dining table.

If seven years is a hurdle in itself,

Also add"New Crown Epidemic".

CrazyRising prices.

Constantly emergingJob shortage……

It just makes the situation worse.

The previous success has allowed us to have a lot of "easyness",

This time the hurdle made us have a difficult journey.

From the crowded streets every day to the momentary few people,

We suddenly found that

Once face to face with you,

You can say that you lose contact all at onceLost contact.

We are facing this devastating human disaster,

Forced to go through aThe rapid growth of fission.

The ease was put away, and every day it shattered like a war.

We started to have our WeChat customer service"Little Lizi".

Get back those of you who are missing one by one,

In the circle of friends every day"Eating and chatting" doing eating and broadcasting.

Let you turn out a beautiful new world that you have never experienced before in the vast 70-course menu.

Private messageGag.

In this difficult year, share your common story with usRelieve each other.

Now Xiaolizi No. 1 is alreadyFilled up with 5000 peopleNew and old guests,

OurXiaolizi 2Already on standby.

I even tried live broadcast on Instagram to teach everyone how to cook

Started to have our ownDelivery service.

trieddrive-throughA new mode of taking meals.

San Diego started1thTo70thThe group sent.

Sent our food to many farther places that we had never reached before,

Thousand Oaks, South Bay, Eastern District, Northern Canada, and even out-of-state.

从Beef Brisket, Bean Curd, Chicken Soup and Rice.

Thousands of them sold a yearSignature Braised Duck.

AgainSpicy crayfish, boiled beef, spicy fried clams, fat intestine and blood, spicy chicken bones, dry pot beef

AndHand-made tomato ball soup, sweet and sour pork ribs, abalone braised pork

The hidden menu that appears occasionally,

The original menu that has hardly changed in 5 years,

In order to let the friends who frequently eat takeout in Jincheng change their tastes,

In just one year, these dozen new dishes were born.

During the Spring Festival, there is also the one that evokes your deep homesicknesssausage和Bacon,Can be greedy anytime, anywhereCold snacks,和Secret paprika.

And keep doing it uninterruptedlyUnique in AmericaOfSpicy rabbit head, So that the "Sichuan people" wandering away who could not return home found a trace of comfort.

The fireworks in the world touch the hearts of mortals.

Just like the slogan we shouted at the beginning of the epidemic:

"Isolate the virus, don't isolate love, no matter how difficult life is, we must eat well"

Speak to the guests, but also tell us.

Because of some omissions and misunderstandings,

You left a message and asked: "Is the business so good now? I don't care about your feelings anymore."

In this regard, we want to say aloud:

For the past,

We are grateful for every time with you"meet by chance".

We are honest with ourselves and have done "management with heart".

Regarding the future,

Let's put away the rhetoric of "being a century-old shop" first.

Store up strength, practice internal skills, and move forward.

I only look forward to the crossroads in the next 7 years,

we,and alsoyou guys.

See or leave,

There will be "7".

＊All the above anniversary activities,

The final interpretation right belongs to Jincheng Li.

*The above graphic content is provided by "Jinchengli".

This article is a food promotion article, which is for transmission and reference only.

Suggestions that do not constitute any behavior do not represent a foodie position.