The first in China! The popular "Apple Apple" blue bottle coffee Blue Bottle Coffee has landed in Hong Kong!

The first in China! The popular "Apple Apple" blue bottle coffee Blue Bottle Coffee has landed in Hong Kong!


long time no see

In the heart of Xiangjiang on BayPeninsula Little PeachCome to scam again ~

Last year, it was quickly reported on the front line

“What kind of experience is it to eat FIVE GUYS burgers in Hong Kong”after that,

After a long time,

I am finally in this hustle and bustle of Hong Kong again,

Found the "feeling of home"

And this time, it feels stronger and more explosive—

Because i am bigBlue Bottle Coffee

end! to! drop! Ground! Fragrant! port! Now!

Exciting !!!

Special feelings for the blue bottle

As a former Bay Area man, ILove and miss for Blue Bottle Coffee, It is increasing with each passing day.Every time I walked into some boutique coffee shops after returning home, my heart was always filled with a little sadness. I could only watch the blue bottle pin on the backpack and sighed secretly: "When can I drink the blue bottle again ..."

Last year I went to Tokyo, Japan, I also visited speciallyBlue Bottle Coffee Shop in Nanqingshan District :

I found that in each country / region, the blue bottle will also be adapted to local conditions and come up with someLocal limited pattern(For example, Japan will provide some sweets like fruit, and there are various local limited areas)

 

At that time, I was making a wish: quickly enter the Chinese market! The first and second bottles of Blue Bottle Asia have already appeared in Japan, and then South Korea has opened, and Taiwan has a pop-up store for more than ten days.Where will the next stop be?

I have been following the bluebottle news. In August last year, I also received a job recommendation on LinkedIn inexplicably:

I saw this is not a blue bottle of coffee! ? … There may be drama in Hong Kong!


After that, I entered a long wait ... Waiting for too long, when I was about to forget, I swiped Instagram to watch Hong Kong food information last night. A dying patient sat up in shock:what? Blue Bottle quietly opened in Central yesterday? ? ?

Click right in @bluebottlecoffeehongkong, The homepage confirmed that this is not fake news, nor is it a flash event,This is one of the first branches in China that is square and square, and has a long history, like a fake package!



"Here, he—he, he, he...really coming..." At midnight, I was laughing on the bed holding my phone, and the wild laughter slowly stopped in the eyes of my roommate’s caring fool.After my popular science with memories, my roommate was probably finally moved (or just wanted me to stop) and set the alarm clock for the next morning with me.Ready to visit the shop!

Central Store Exclusive Visit Report


Waiting for a long time, then enter the topic. Xiaomi peach for youReport on the exclusive exploration (queuing) of Blue Bottle Hong Kong Central Store!

The beginning of everything-queuing:

Knowing the hot queuing situation during the soft opening the day before (someone lined up for an hour and a half), we were also fully prepared. After all, when Lady M opened in Shanghai, shake shack opened, five guys opened ... time and time again, it ’s all over here, and it ’s good to get used to it over time :)


External environment:

Arrived at the destination, firstThis buildingSurprised: In an area like Hong Kong's Central (mid-level escalator), the facade of blue bottle is not small.Two-storey design, The black-framed floor-to-ceiling glass, including the eating area on the second floor, all look veryatmosphere. Architectural style using consistent cementIndustrial minimalism, With this authentic blue bottle logo, the overall impression is more clear, lively, and full of urban atmosphere than in the United States (in terms of several stores in the Bay Area including San Francisco), and it is more in line with the concrete jungle in Hong Kong Temperament.

Due to the impact of the epidemic,The eating area on the second floor is not open to the publicI had to wait for the situation to improve and come back to sit and experience.


Menu and order:

Finally entered the shop. From the menu,Drinks are also very complete, Including the refreshing drink FIZZ, which is perfect for the hot summer days.

And bakery areaIt also seems to be more than a few in the Bay Arearich, Waffle avocado toast and so on are very complete, pleasing to the eye. (But no one ordered bakery ... everyone should come for coffee)


Taste comparison:

I still ordered today milk,YesThe one I drank blue bottle for the first time in America. This cup ofRich tasteCompared with the latte drunk in the United States and Japan, the feeling of richness is Japan>Hong Kong>United States (the bay area).


(The seating area in the store is temporarily closed, and the nearby area is too crowded. We ran to the ifc rooftop of the waterfront in Central to sit and drink. Because all Hong Kong beverage stores "go plastic", the iconic blue plastic straw will not Yes ~)

I know that almost all of the bay areas use Clover's whole milk, While Hong Kong useslocalMeiji Meiji Whole Milk. Clover's milk taste has been sparse, soDrink this cup in Hong KongThicker and heavierMy friend said that the taste is extremely similar to% ARABICA ... Actually, these two styles are quite similar, I do n’t believe you see their accompanying mug ...

Back to taste. In fact, I know that the taste of blue bottle has always been a bit overrated, and there are actually many better coffees than him. But in my mind, blue bottle is alwaysRepresenting the leader in the third wave of coffee revolution, the significance of his existence has far exceeded his taste.

althoughAcquired by Nestle Pride (please poke for details), But maybe a good move for him. Such a step-by-step global expansion is also a trend of boutique coffee shops, and the benefits brought by it must be positive. After All, for those of us who leave the Bay Area and often miss,The simplest wish is that you can get lucky with blue bottle coffee everywhere you go! (There should also be Philz here)

This is the first experience of exploring the shop,The coffee flavor is still there, the staff's service attitude is sincere and patient, the product is reliable and clean, the price is reasonable in Hong Kong, and the surrounding is complete: From Hong Kong limited canvas tote to blue bottle x TCHO chocolate from Berkeley, coffee beans, water cups, etc. are available. (However, the PIN at the cashier is really sold for 25 and 76 yuan each. Think about it, the Bay Area is free of charge, so there is a snack...)

(Thanks to my Davis alumni for spending a lot of money to buy the Hong Kong limited tote and appearing hahaha)

And when we lined up, we also provided everyone with ice water intimately. Even the mini water bottle has a blue bottle logo on it.Small details toPlace, There is a sense of unity of the brand.


Summary and suggestions:

Loyal fans who want to try it out quickly can waitNon-holiday(When we go, it coincides with a Hong Kong public holiday, and there are more people). During off-peak hours (the door opens after 8 am), queue up, and the time will not exceed 40 minutes;


People who do n’t feel bluebottle and just want to try something new, canAfter about one month, Go when the queue is no longer grand. In view of the speed of the new store in Hong Kong, it is really compelling ~ Although the blue bottle is very attractive, it should not be exaggerated to be in a long queue after a month. (Expect to be beaten)

Address and business hours:

• Consumption:HKD50 or below per person

• Location:38 Lyndhurst Terrace, Central, Hong Kong | Baihua Street, Mid-West District, Hong Kong, near Mid-level Escalator (opposite a huge LUSH store)

• Time:8 am-5pm during the trial period

Finally, I would like to thank my friends Lyn and Taro, as well as a North American food squad fan who unexpectedly gained during the queuing period-classmate Lei, spent a wonderful time in line with me~ Maybe this is the magic of the blue bottle, which can make the food from all over the world end. Will meet~


Graphic | Peninsula Little Peach

Edit | Peninsula Achu


* This article is an original article on food,
It only represents the position of eating goods and does not involve any commercial interests.
It is only for product transmission and reference, and does not constitute any behavioral suggestions.

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