Friends in Los Angeles, I am Amy, the shopkeeper of foodie :)
As the title.Friends who are interested in this, I would like to invite you to come to USC this Friday and listen to my sharing——
1. About my experience as a "blogger of an air exploration shop"
2. And what kind of company is Chihuo,
3. What are we doing;
4. What is our vision.
⏰⏰⏰
This Friday, 2/24, 3-5pm
USC ASC 204
Welcome to listen to the little stories about foodies.
Scan code registration
The number of places is limited, until the registration is full
Subject to receipt of registration confirmation notice
A while ago, a blogger friend asked me
"you doHow long has the Foodie Squad been in business? "
I thought about it...
If you want to count from the QQ group of USC alumni
already12YearsThe.
If I formally established the company from 14-15 to now
is alreadyEighth year.
Then I laughed at myself, after all these years
Foodie is not out of business yet!
I'm lucky too :)
Speaking of which, let's talk about——
What is Food Squad?
We are a cross-cultural media company.
What did the Food Squad do?
to North America15City,200 ChineseFood and drink benefits, life recommendations, and local information for users make every new immigrant no longer lonely in a foreign land.
- We have cooperated with film companies and held movie viewing parties.
- We have done an offline food night market.
Together with thousands of content creators,Write about good food, and the people behind it.
We were invited by Hulu to appear on the American mainstream food series "Taste the Nation".lucky andCecilia Chang (the mother of the founder of PF Chang), the legendary master of Chinese food, Ali Wong, a famous comedian, and Brandon, the chef of Michelin Chinese restaurant Mister Jiu,As a new generation of Chinese living in the United States, tell the story of us and food.
We are also firmly bringing Chinese food culture into the mainstream.
Co-organized the Sichuan Forum with the Los Angeles Times, inviting Sichuan cuisine catering professionals to show Americans the concept of a new generation of Sichuan cuisine and Chinese cuisine.
At the same time, through content creation and marketing, we also help the business expansion and popularity of consumer brands in many fields other than catering.
[How do we empower brands? 】
✨Help a local chain hot pot brand achieve a 15%-30% increase in sales;
✨Deepen McDonald's brand image among millions of North American Asian consumers;
✨Cooperate with watercress and shellfish seafood farms with the largest market size in North America to improve awareness among new Chinese immigrants;
✨Help China to manufacture sports brands and implement overseas social media planning;
✨Helping overseas Internet e-commerce companies reach hundreds of North American mainstream influencers;
✨Help mainstream shopping malls such as Westfield attract investment and attract the correct Asian food and beverage categories;
✨Cooperate with top Korean consumer electronics brands to enter the high-end Asian market in North America.
Over the years, what have we accumulated?
· Content and users
We have accumulated nearly200 millionreadersocial media matrix.Span15 cities, across multiple social media platforms.
Covers WeChat, Xiaohongshu, and websites in the Chinese context, as well as Instagram, Tiktok, and Youtube in the English context.
In addition to the foodie squad, many other media brands have also been incubated.
over time,The continuous creative output through the social media cycle is derived from our great enthusiasm and belief in content.
·Profound insight into Chinese and American culture
Our team is inclusive, diverse and fun.In addition to senior media professionals who are familiar with Chinese and American cultures, it also includes native Americans and Koreans.By operating more than ten North American cities at the same time, we constantly review and understand the commonalities and differences of American culture between different cities.
· Solid understanding of social media
From Weibo, WeChat, to Xiaohongshu, we have basically experienced all the ups and downs of graphic social media.
We also deeply embrace the current era of extremely decentralized social media, and establishedInfluencer Marketing Business——Cstudio.
Last year in Los Angeles, an offline sharing session with bloggers.
Why do we do this?
Because we believe
Food is the language that breaks down cultural barriers
we focusdo a good job of content,Bring more happiness and value to readers.
At the same time, we hope to export culture through food.
Food connects people.
Persist in doing wellLink Asian culture, and American culturethe bridge of
We hope to let more people know about our good products and services.
through the touchingstory telling,To be understood and loved by people from different backgroundsMulticulturalism,It also allows more good brands to stand in the spotlight.
This is our belief and passion.
OurFriday 2/24 3-5pm
USC ASC 204.
Welcome to listen to the little stories about foodies.
Scan code registration
The number of places is limited, until the registration is full
Subject to receipt of registration confirmation notice
You will hear the following topics shared:
·Asia Creative/C-Studio: The business map behind the foodieLogic
·China and AmericaDevelopment Trends, Business Value and Case Analysis of Social Media
·Content creators vs influencers: Current status and future trends of content monetization
▶▶▶If you aremedia person,And looking for new opportunities, you might also be interested in:
·As a Chinese student studying media in the United States, how confused he was, even setting up a company was a mistake
·How much influence and value can be achieved through content dissemination and profound belief in cultural output?
·Join foodies, media people can also stay in the United States! ?
Last year's usc sharing session, a group photo with the school girls.
You are welcome to listen and ask questions
️
This Friday, 2/24, 3-5pm
USC,
Looking forward to seeing you all :)
Easter eggs: All our friends in Los Angeles will come, including everyone’s beloved aunt 16~
