The Chinese New Year is approaching. As the Chinese market becomes more and more important, many international brands have launched limited edition products with the theme of the Year of the Monkey.
Originally, the year-end awards for buying and buying were ready. As a result, after seeing some big-name designs of the ecstasy, we silently put the credit card back in our wallet.
Some brands ’understanding of Chinese New Year is still stuck"Red equals celebration"Shallow layer
Like get aRed strapApple Watch [Band price $ 49]
For celebrationAbandoned scientific color matchingGivenchy loose powder [$ 50].
MAC has launched a series of lipsticks and eyeshadows in warm colors, but this poster ... is it for Chinese girls to paint like this on the street?
Chinese people wear themRed underwearCustom, CK designer Get arrived. Seeing that everyone wears red underwear for evil and disaster relief, this design I can bear.
Some brands alsoDid not get the beauty of Chinese characters.
I really want to recommend several elegant Chinese fonts to Armani's designers.
Fortunately, there was a pretty monkey pattern on the foundation [$ 88] after opening it.
Stew Chinese imagery
Adding red or auspicious Chinese characters to existing products, although lazy is not creative, but it is safe to not make a big mistake.
In contrast, some other brands try to incorporate more Chinese elements, butThe harder you fail……
Speaking of which, we have to mention Nike because of "ugly" and "strange" have repeatedly made headlines recently.
"The tongue and heel are decorated with lotus and koi motifs, and the New Year dolls appear on the insoles. All the elements symbolize the meaning of more than a year."
This is Nike's official interpretation of the design concept of their Year of the Monkey, which sounds good.
Until reality lies before us.
First of all, in my mind, Koi is
suchRich and SmartLook like.
This is what Nike went for ...
Distorted morbidstyle of?
Secondly, what kind of image should lotus be? Zhou Dunyi wrote “Xian Yuan Yi Qing, Ting Ting Jing Zhi” in ancient times, and today there is an ink and wash interpretation of Wanda Film's opening film.
This is Nike.
This color looks a little familiar
As for the heads of these two New Year dolls on the insole
Reminds me of a movie
And a character
Finally, there is this "beautiful" blessing.
The upcoming New Year is the Year of the Monkey, and limited edition products of the Spring Festival can naturally use monkeys as articles.
Monkeys in Chinese minds areSmart and cuteof;
OrMajesticof.
But when it comes to many international big names, it becomes
LV this bracelet [$ 1,990], you said Spielberg'sNA.. Harry Potter'sMore thanI all believe that I ca n’t believe that it is a monkey.
As for Estee Lauder's Year of the Monkey Foundation [$ 150]
At first glance, it looks like an Egyptian pharaoh.
Looking closely, I found that the diamonds near the monkey's head were very mysterious and did not conform to the physiological structure of mammals. There was a mysterious magic that prevented me from looking away.
McDonald's Monchki Meng is very cute, but until McDonald's recently launched this giveaway I didn't realize that Monchki was a monkey ...
If it is the first time to try Chinese style, we can understand some deviations. But there really is in this worldUgly habits, ugly series, ugly styles brand.
In impression, Dior has always been like thisGentle and elegantLady style.
But every Chinese New Year, it splits personality.
One mustForced to insert pearlsObsession.
This year, we need to go to the zoo and take a closer look at the monkeys andorangutanThe difference.
Then interview Yang Mi again and ask the person who said,Inverted trapezoidal face"What it feels like.
Of course, the above designs are nothing but Kangkang of our CCTV.
So, in the end of the new year, let us not buy it! ?
In fact, to avoid the above-mentioned bad designs, there are a lot of products on the market that are worthy of appearance and value, and have connotation and connotation. They are all excellent for personal use.
[KFC Monkey King Dolls] for kids and older children]
The image of the KFC Monkey King doll comes from the classic domestic animation "Breaking the Sky", which is licensed by the Shanghai Film Studio.
In addition to making decorative pendants, you can also play golden hoop sticks, play snare drums, and make sounds. Whether you are a child or an older child, you can play for a long time.
In addition to the doll, the design of the entire package is also extra careful. Food cans can be made into masks and dolls;
Also included is the comic "Journey to the West" produced by Shangying.
[Moleskine x Shanghai Beach]
The famous schedule Moleskine and Chinese brand Shanghai Beach have launched a limited edition schedule of the Year of the Monkey [$ 54.95].
If you think the big monkey characters are too exaggerated, the two in the dark pattern are stillLow-key and qualityof.
[Johnnie Walker Year of the Monkey Special Edition Whiskey for Friends Who Have a Drink]
The bottle [£ 160] painted on the monkey is freehand and dynamic, with the majesty of the heavenly saint.
Johnnie Walker Year of the Sheep Special Edition is also elegant and temperamental. Please enjoy it by the way.
[Around Starbucks Monkey Year for Starbucks Brain Remnants]
Starbucks, which has always been good in surroundings, has not let us down this year, and has launched a limited number of monkeys around the Chinese New Year in mainland China, Taiwan, Japan, South Korea and other countries and regions celebrating the Chinese New Year.
Chinese Year of the MonkeyStarshare Card.
Freehand and auspicious monkey piggy bank.
Japan's thermos cup describes a scene of a group of little monkeys playing together. Take a closer look at each action is different ~
Starbucks Korea's mug made monkeyhairyIt has a very warm feel and I want to use it to drink hot chocolate.
This cold water glass, also available in the United States, has cute details under the monkey and red lantern.
The two mugs are turned upside down, one red and one yellow, just for the couple.
If you don't like the large area of the monkey pattern, you can also choose a more euphemistic design.
For example, this coaster with a small monkey doll;
Or this heavy forest is dotted with little monkey's cloth bags.
[Ulysse Nardin Monkey Watch for Elders]
Ulysse Nardin is a luxury Swiss watch brand. The pattern and color of the monkey are handled neatly and elegantly, as are the elders.Rich and steady.
[Gift Pack for Monkey Year Snacks]
Pepsi commemorative year of the monkey
This year, Pepsi invited a six-year-old child endorsement to tell the tender story of the monkey family's four generations inheriting the monkey show.
The commemorative year of the monkey, which was launched simultaneously, incorporates the design of the Monkey King, and the top of the tank is cleverly put on Su Wukong's golden hoop.
The same company also launchedSelfie photo artifactMonkey face wrapped potato chips.
Kitkat Year of the Monkey Special Edition
On the packageDressed as a lucky catThe little monkey is still very naive.
Godiva Monkey Year Chocolate Gift Box
Godiva this time can be described as both internal and external, chocolate is made into a cute monkey shape, but also incorporates Asian flavors such as oolong tea, green tea, and black tea.
Lupicia's Year of the Monkey Tea Pot
Lupicia, which has always been known for its appearance, seems to be a little abnormal this time, but the Japanese style is still there, and the color matching is still elegant.
[Afternoon Tea tableware for culinary masters]
Afternoon Tea is a Japanese lifestyle grocery brand. At a glance, there are a lot of light pink and small broken flowers. The whole girl is up.
I've always been very fond of the cat series of this brand.
If you like to cook, this Afternoon Tea tableware is a good gift. In the year of the monkey, eating with such plates, chopsticks, and seasoning bottles will be very good.
[Beats Solo 2 Monkey Special Edition for Music Hipster]
Beats this headset [HK $ 2598] abandoned the image of the monkey, using the timeless auspicious cloud, used next year alsoNot out of date.
[Swatch watch for cousin]
Children up to and including the most difficult to buy gifts, plush toys have been confusing, and adults do not know what they like.
At this time, it was the turn of a brand like Swatch, with a youthful and lively design and a moderate price [$ 80].
Finally, I would like to take this opportunity to wish you a Happy New Year and receive or buy your favorite New Year gift.
Written by Shao Yi
【CHIHUOOriginal, pictures from the Internet, please contact info@thechihuo.com for reprinting]
